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Channel: Sales and Marketing – Datawatch Corporation
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Squeaky Clean Salesforce Data = Spot-on Reporting

If you’re in sales or marketing then you know all too well that without quality data, your reporting (and let’s face it, your reputation) will suffer. Garbage in, garbage out as the saying goes. But...

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Customer Content Marketing Strategies from Pearl Jam @ Fenway Park

This past weekend, Pearl Jam played 2 epic shows at Fenway Park. It was the band’s first time playing at the legendary ball park in their 25-year history. I was fortunate enough to attend the 2nd show...

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Know Your Audience – The Danger of Missing Marketing Data

  Today’s world is strongly self-centric. It’s why selfies became a thing and social media is more about how many likes and favorites are generated than about actual socializing. More than ever, people...

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Bridging the Marketing/IT Gap

CIO Magazine recently ran a piece entitled Why IT and Marketing Need to work together, by Katrin Rabint. According to the article, “Technology is now a cornerstone for the marketing department because...

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Practical, Self-service Marketing Analytics, Part 1: The Transformation Begins

These are the confessions of an uninformed marketer – the first in a series of posts that will highlight the transformation our own Datawatch marketing team is making with the help of self-service...

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Practical, Self-service Marketing Analytics, Part 2: The Transformation in...

We did it! We ate our own dogfood. We moved from multiple marketing dashboards with disparate data sources to a single consolidated, visual dashboard that the whole team can utilize. From website...

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Practical, Self-service Marketing Analytics, Part 3: Top Five Transformation...

Over the last few months we, the Datawatch marketing team, have been eating our own dog food and using Monarch to develop our marketing KPIs and dashboard. As we’ve been transforming our marketing...

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Data is the Peacekeeper between Sales and Marketing

The struggle can be real between sales and marketing when it comes to seeing eye-to-eye. Priorities can be misaligned or maybe efforts go unrecognized. But one thing that almost no one can agree on is...

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Datawatch’s Marketing Survival Guide to Reporting – LinkedIn: Export Organic...

Five Tips for Better LinkedIn’s Reporting   Business-to-business (B2B) marketers often turn to LinkedIn to start conversations, drive word of mouth, and share content — and then run headlong into a...

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Marketing Reporting Survival Guide: 5 Tips to Improve Google Analytics...

In the age of inbound marketing, referral traffic to your website can be make or break for your business. Success hinges on your ability to deliver the right content to the right buyer in the right...

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Generate More Impactful Marketing Insights With Self-Service Data Prep

How can you evolve your marketing dashboards to ensure business impact of marketing activity is crystal clear to your leadership team? For years, finance departments faced similar reporting challenges,...

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Using Our Own Tools to Sell More Effectively

Guest blog contribution by Dan Bolon, Federal Solutions You might not typically see Sales Reps or Account Managers building complex data transformations in analytics tools, which are generally reserved...

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Know Your Audience – The Danger of Missing Marketing Data

  Today’s world is strongly self-centric. It’s why selfies became a thing and social media is more about how many likes and favorites are generated than about actual socializing. More than ever, people...

View Article


Image may be NSFW.
Clik here to view.

Bridging the Marketing/IT Gap

CIO Magazine recently ran a piece entitled Why IT and Marketing Need to work together, by Katrin Rabint. According to the article, “Technology is now a cornerstone for the marketing department because...

View Article

Image may be NSFW.
Clik here to view.

Practical, Self-service Marketing Analytics, Part 1: The Transformation Begins

These are the confessions of an uninformed marketer – the first in a series of posts that will highlight the transformation our own Datawatch marketing team is making with the help of self-service...

View Article


Image may be NSFW.
Clik here to view.

Practical, Self-service Marketing Analytics, Part 2: The Transformation in...

We did it! We ate our own dogfood. We moved from multiple marketing dashboards with disparate data sources to a single consolidated, visual dashboard that the whole team can utilize. From website...

View Article

Image may be NSFW.
Clik here to view.

Practical, Self-service Marketing Analytics, Part 3: Top Five Transformation...

Over the last few months we, the Datawatch marketing team, have been eating our own dog food and using Monarch to develop our marketing KPIs and dashboard. As we’ve been transforming our marketing...

View Article


Data is the Peacekeeper between Sales and Marketing

The struggle can be real between sales and marketing when it comes to seeing eye-to-eye. Priorities can be misaligned or maybe efforts go unrecognized. But one thing that almost no one can agree on is...

View Article

Datawatch’s Marketing Survival Guide to Reporting – LinkedIn: Export Organic...

Five Tips for Better LinkedIn’s Reporting   Business-to-business (B2B) marketers often turn to LinkedIn to start conversations, drive word of mouth, and share content — and then run headlong into a...

View Article

Marketing Reporting Survival Guide: 5 Tips to Improve Google Analytics...

In the age of inbound marketing, referral traffic to your website can be make or break for your business. Success hinges on your ability to deliver the right content to the right buyer in the right...

View Article
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